In recent years, with the spread of the Internet and the continuous improvement of cultural services, public demand for cultural services has kept growing. Against this backdrop, Culture Cloud emerged. As an online platform focused on public cultural services, Culture Cloud offers citizens all-around cultural services and unlocks a brand-new mode of online cultural life.
Culture Cloud is an Internet-based platform designed to help citizens enjoy better public cultural services. To meet citizens' demand for high-quality cultural life, the platform extends public cultural resources and services online, helps build a more complete digital ecosystem for cultural services, and improves service quality and experience. With the online platform, cultural services can digitally re-create traditional resources and deliver better products to citizens in the best possible way.
I. Information at Your Fingertips
Through Internet technology, Culture Cloud provides citizens with citywide cultural information, keeping them on top of event updates and the scale of cultural activities across the city, and helping them fully understand the heritage and appeal of intangible cultural heritage and historic buildings. The platform also builds a dedicated intangible heritage zone so citizens can get close to and deeply understand intangible culture.
II. Enjoying Intangible Heritage Together
Culture Cloud offers services such as online cultural exhibitions and online cultural activities. Citizens can join online exhibitions to get a close look at and appreciate Chinese intangible culture, artifacts, and ancient exhibits from museums. They can also book activities at almost every public cultural venue across the city and enjoy public cultural services remotely. This brings convenience to busy citizens and raises their satisfaction. In addition, the platform helps track awareness, participation, and satisfaction rates of public cultural activities, providing better performance evaluation for cultural services.
III. Meeting Cultural Needs
Culture Cloud provides citizens with activity information from almost every public cultural venue in the city, so they can enjoy public cultural services remotely. Under this model, citizens can learn about citywide cultural activities, book online, take part remotely, enjoy cultural services, participate in city cultural life, and broaden their cultural horizons. Meanwhile, cultural institutions can use Culture Cloud to promote, showcase, and sell their own cultural products, expanding their influence and market reach. Through big-data analytics, the platform monitors how citizens access and use cultural services in real time, then categorizes, organizes, and optimizes resources to deliver a better experience. This gives citizens more convenient services and provides strong support for matching public cultural supply with demand.
IV. Building a Standards System
Culture Cloud uses big data to ground performance evaluation of public cultural services and to advance supply-demand matching. On Culture Cloud, the awareness, participation, and satisfaction rates of citizens in public cultural activities have all risen sharply, and cultural services have been upgraded. This provides strong support for building a standards system for public cultural services, making traditional services deeper, broader, finer, and more solid.
In short, Culture Cloud has unlocked a brand-new mode of online cultural life, letting citizens enjoy public cultural services anytime, anywhere. Looking ahead, Culture Cloud will keep delivering better services and contributing to the development of cultural causes.
