Cultural Venue Services Face a New Challenge: From "Uniform Service" to "Thoughtful Customization"

With the continuous upgrading of the public's cultural needs, museums, art galleries and other cultural venues are in urgent need of service upgrading. The past "one-size-fits-all" service approach can no longer meet the personalized needs of different groups: student groups need interesting interactive explanations, silver-haired audiences prefer in-depth cultural interpretation, and parent-child families focus on safe and convenient route design. How to accurately match the diverse needs with limited service resources has become the most concerned topic for managers of various cultural venues.

Let Data Speak and Create Considerate Services

We have tailor-made an intelligent service system for cultural venues, and precise services are achieved through three steps: first, collect the behavioral data of the audience from channels such as the reservation platform and the in-museum navigation equipment, then analyze the interest preferences of different groups, and finally realize the intelligent matching of service resources. This system is like an experienced service team, which can perceive the audience's needs in real time and make responses.

Smart Service Case 1: Personalized Visit Recommendation System

In the application of a provincial museum, the system plans the visit route for different groups by analyzing the usage records of the audience's mobile guide APP. For example, for porcelain lovers, the ceramic exhibition hall is recommended first, and for parents with children, the location of maternal and child facilities is marked. After half a year of operation, the data shows that the average visit time of the audience has increased by 25 minutes, and the sales of the cultural and creative store has increased by nearly 30%.

Smart Service Case 2: Cross-Venue Resource Scheduling Platform

For cultural institutions with multiple branches, our intelligent management system can monitor the flow of people in each venue in real time. A group of city-owned art galleries successfully diverted the audience during the peak of holidays through the system's early warning function: some of the reserved audience were guided to the adjacent branch, and the tour guides and temporary exhibits were allocated synchronously, so that the crowd density of the core exhibition hall was always maintained in a comfortable range.

Three Values of DeepSeek Intelligent Service

•   Precise Matching: Understand the needs of each audience like a considerate housekeeper.

•   Flexible Scheduling: Let the venue resources "come alive" and adjust in real time according to the needs.

•   Seamless Integration: Work in conjunction with the existing ticketing system and navigation equipment.